"Chop Your Marketing Expenses & Explode Your Income...All At The Same Time By Knowing How To Track Your Resluts"
I can remember when I first started my MLM career and I would spend a lot of time passing out company DVD’s, cassettes, flyers, business cards, magazines, and newsletters. I mean, if it was available for me to give away to someone, then I would.
This was all during the time where I was working full time at my job, but part-time on my fortune (Like Jim Rohn used to say).
After work I would take my marketing tools THAT I PAID FOR, and go to the mall, a grocery store, a park, wherever, just to get them passed out.
Now, I was one of the smart network marketers. I would never give away a tool without getting a phone number in return (That’s the problem with most network marketers, but that’s a different training).
Moving on…
So, I would get 3-10 new prospects each day because I wanted to have enough people that I could follow up with before the next meeting.
All of this activity was ok, however, I wasn’t tracking everything that I was doing at first.
What do you mean Don?
I would sometimes spend hours in a location on a particular day and only get 1 prospect. Then, I would move to another location where I would probably get another 2-3. This process went on and on everyday.
This is what I should have done from the beginning…
I should have created my own tracking system so I could see where I was getting the biggest bang for my buck.
*
I mean, I was spending a certain amount each month on marketing tools. I was prospecting a certain amount of people each day. I got a certain amount of leads each day. A certain amount of people came to the meetings each week. A certain amount of people signed up as customers and distributors.
All of that activity could be tracked on a napkin, even if you don’t have the right tracking tools!
Once you track your results, and you know your metrics, then you will know where you should be spending most of your time, energy, and money.
Now, I am an online marketer, but I want to continue talking about offline marketing for just a bit because most people can relate to this. This is a very passionate area for me so I want to make sure I drive this concept into very well.
So, read PART TWO of this lesson so you can get some examples of tracking your results.
