The goal of a good headline is to get your reader’s attention. Remember, you only have about 20 seconds to captivate the reader enough to continue to keep reading. Most people skim over information, especially if there is a lot of information to read.
You should focus on using a good a compelling headline whenever you are trying to gain someone’s attention through copy. This should be used when
- building an online capture page
- sending newsletters to prospects, or even
- when sending e-mail.
Remember, people are now bombarded with information from many different sources. So, that means you have to do whatever you can to capture their attention and stand out.
All of this information can be found in the MLM Traffic Formula. If you would like to learn how to write compelling sales letters then I would suggest for you to pick up Dan Kennedy’s book “The Ultimate Sales Letter”.
Moving right along…
I think too many people put up websites with the intent to make money but they don’t every make any because they don’t know how to properly capture a person’s attention at the very beginning. I know that I have a short attention span at times, especially when I am very busy.
Without a compelling headline, it’s a slim to none chance that the information on the capture page will be read. For example, look at these two headlines:
“DVD for $19.99 on Multi-Level Marketing”
“Learn The 7-Secrets On How To Explode Your MLM Business That Only The Pros Know”
Which one would capture your attention more?
Probably the second one right? Of course. Now, I’m not going to get into copyrighting secrets right now because that is an entire lesson within itself, but I will say that the second headline would be great to use with the right copy after it.
Here are a few other pointers to use when writing a compelling headline. This information has been tested by some of the best internet marketers today…
- Use a Tahoma type 18-point font, or something similar.
- The headline should be red and bold face.
Remember, your goal is for your headline to stand out. It should scream “Please Read This Article”.
Another good secret that you would want to use is to get into the habit of creating swipe files. Swipes files are nothing more than word docs that have pages of headlines that you have come across while surfing the internet. (The best swipe files are those relative to the niche you are in)
I can tell you, the bigger your swipe file, the more ideas you will get and the better your headlines will get over time. It will also make writing a compelling headline much easier for you.
So, just to get your swipe files started, here are a few headlines I have created in the past: (feel free to copy/paste them into a word doc)
“You’re About To Learn The Secret System Our MLM Team Uses To Have Endless Recruits Flocking To Our Business 24/7-AUTOMATICALLY”
"How Would You Like To Have Massive Traffic To Your Website?"
"Learn The SECRETS On How A Network Marketing GIANT Made $354K In 7 Days"
"Learn How To Magnetically Attract Customers & Prospects To You With MONEY IN HAND...Guaranteed!"
Note: These are actually headline links to web pages. Underlining should not be used for the entire headline, only just a word or phrase to show emphasis.
