"This Is How I Think About My Bottom Line...It Has Helped Me Out And It Can Help You TOO..."
*I know I talked bout it before, but I want to recap for you on how your business should be ran if you want ultimate success.
*
1) Have an online capture page with compelling headline and copy (Do NOT try and sell people on your capture page)
*
2) Make sure the capture page has an opt-in form so you can get your visitors information (name, e-mail, phone number)
*
3) Once they opt-in, send them to your sales letter (This is where you try and make a sell on your retail product so you can make money before you talk to them. This retail product should start to satisfy the reason why they opted-in at the beginning)
*
4) Since the new opt-in subscriber will be placed on an auto-responder anyways once they filled out the opt-in form on the capture page, make sure you have enough follow-up messages that supports your bottom line.
Let me stop here.
Most network marketers would probably tell me that there bottom line is to recruit more reps or to sell a product to their opt-in subscribers at this point.
I strongly disagree!
I disagree because if your bottom line is to just recruit someone or sell a product to them the relationship between the both of you won’t last. Why? Because once you’ve satisfied your bottom line your motivation to serve changes. Therefore, you may need to rethink about our bottom line.
From the start, your opt-in subscriber is looking for a solution. That’s the only reason why they trust you and believe in you. Once they feel you are not there to genuinely help them, they are gone.
Therefore, your bottom line approach should be the following:
“To build a strong enough relationship with your opt-in subscribers through copy that would cause them to tell other people about the service you are giving them”
When you take this approach you have a viral affect every time and your motivation can never change because you are constantly a servant leader.
Now, let’s see how this relates to network marketing.
In any MLM company they will tell you that the people that are most likely to join your business are your “Hots” or your “warm market” people. Right? These are people that you know and they have a certain level of trust and respect for you as a person.
In traditional network marketing, if you are trying to do cold prospecting, eventually you are going to have to turn them into a “warm market” prospect before they even do anything. This could take time.
But, now let’s go back to my “Bottom Line” approach.
“To build a strong enough relationship with your opt-in subscribers through copy that would cause them to tell other people about the service you are giving them”
Once you build a strong enough relationship with someone, they will turn into a warm market prospect for you. In turn, they are more likely to buy from you, allow themselves to get recruited, and tell other people about you.
4) Since the new opt-in subscriber will be placed on an auto-responder anyways once they filled out the opt-in form on the capture page, make sure you have enough follow-up messages that supports your bottom line.
Let me stop here.
Most network marketers would probably tell me that there bottom line is to recruit more reps or to sell a product to their opt-in subscribers at this point.
I strongly disagree!
I disagree because if your bottom line is to just recruit someone or sell a product to them the relationship between the both of you won’t last. Why? Because once you’ve satisfied your bottom line your motivation to serve changes. Therefore, you may need to rethink about our bottom line.
From the start, your opt-in subscriber is looking for a solution. That’s the only reason why they trust you and believe in you. Once they feel you are not there to genuinely help them, they are gone.
Therefore, your bottom line approach should be the following:
“To build a strong enough relationship with your opt-in subscribers through copy that would cause them to tell other people about the service you are giving them”
When you take this approach you have a viral affect every time and your motivation can never change because you are constantly a servant leader.
Now, let’s see how this relates to network marketing.
In any MLM company they will tell you that the people that are most likely to join your business are your “Hots” or your “warm market” people. Right? These are people that you know and they have a certain level of trust and respect for you as a person.
In traditional network marketing, if you are trying to do cold prospecting, eventually you are going to have to turn them into a “warm market” prospect before they even do anything. This could take time.
But, now let’s go back to my “Bottom Line” approach.
“To build a strong enough relationship with your opt-in subscribers through copy that would cause them to tell other people about the service you are giving them”
Once you build a strong enough relationship with someone, they will turn into a warm market prospect for you. In turn, they are more likely to buy from you, allow themselves to get recruited, and tell other people about you.
Now, let me tell you why I focus a lot on network marketers telling other network marketers about me.
When someone seeks you out, they more than likely already have a high trust value in what you can provide them so it’s much easier to guide them through any sales system you may have. Your approach should never be to deceive people but you can get what you want as you are focusing on what other people want. I know you've heard that before.
So, the more people you have that find value in the information you are providing them, will tell more people about you and that viral affect will have customers chasing you down regardless of whether you want them to or not.
*
This will ultimately casue the business explosion you've always been looking for.
So, they key is to make sure you have a clear bottom line but also you have an automatic system set up that will help you to build a relationship with your prospects.
*
To set up an e-mail autoresponder...
You can visit Aweber Communications by CLICKING HERE
