I call people all the time and help them with their MLM business. Why? Because I strongly believe in the theory that leaders do three things:
Know The Way
Go The Way
But more importantly…Show The Way!
On February 16, 2008 I called and spoke to Tyrone H. and he advised me that he is looking at an MLM opportunity where he can be considered one of the founders if he can recruit 800 people by October 31, 2008. Tyrone asked me how he would be able to get that done.
I thought this would be excellent information for everyone. So, I am going to tell you today what my response was. But, the beauty in what I am going to share with you today is that you are going to get a lot more detailed information than I was able to relay to Tyrone over the phone during our one hour conversation.
So, here we go…
I am going to stick with the basics because the basics are what you need in order to be a successful network marketer. I know that you see so many different angles on how to build a successful MLM business, however, when you peel off the layers on all the fluff you are left with the basic principles.
Remember, a carpenter can’t successfully make what he needs without a hammer and nails. I consider those tools as parts of the “basics”.
So, in order to recruit a massive amount of people you have to understand the “Law of Attraction”. Of course, it isn’t really a law at all, but work with me. You have to understand what is going to make people want to take action.
In network marketing, most network marketers want to know how to run their business better. They see all of those people in their company making all that money and they want to be one of the big guys too. So, your job is to appeal to them. At least that is who I would appeal to.
Your target market should be network marketers. Why? Because they have already proven they will spend money on a business and they are focused on creating a better lifestyle for themselves. If you need to recruit 800 people in 5 months then you don’t have time to waste on uninterested people. So, your job is to be unique.
Here are the tools you will need to recruit 800 people in 5 months…
- A Content Worthy “How To” Product (Magnetic Sponsoring)
- An Autoresponder (Awebber Communications)
- A Capture Page (Blogger.com)
- Google Adwords (Pay-Per-Click)
A Content Worthy “How To” Product
The purpose of having a content worthy “How To” product is so you can capture the attention of network marketers. I mean think about it…would you take action to receive additional information if what someone was offering was stupid? No.
But, don’t overthink this because this is only a piece of the pie, not the pie itself. You should make sure you understand the value of the “How To” product and you have used it before yourself. This is great because this allows you to be a walking testimonial and you know the product works.
I personally use the Magnetic Sponsoring instruction manual as the “How To” course that I offer because I know the information inside the manual is valuable and it works. I use the same principles every day to grow my MLM business and the manual is only $39. So, it won’t make someone go bankrupt in order to get it. Besides, if someone really wants to be an MLM powerhouse, then they can find an easy $39.
With the purchase of Magnetic Sponsoring a network marketer immediately becomes an affiliate and can also resell all of the products that the Magnetic Sponsoring system offers, including the incredible MLM Traffic Formula that helped me to build my successful MLM business to what it is today.
(Note: You also get free websites and a free backoffice to help you build your business)
I want to make sure whatever I offer to other network marketers will give them value and is top of the line. That’s why I don’t try and vomit a bunch a products on people. I want to make sure anything I offer will be valuable to everyone. That’s why I chose Magnetic Sponsoring to be the “How To” product that I use to attract people.
An Autoresponder
So, now you have your “How To” product that you can use to attract people to you. Now, if you purchase the instruction manual for only $39 then you will automatically get websites that will capture your visitor’s information for you. However, you don’t want to build your business by only using Magnetic Sponsoring to capture your visitor’s information.
You should build your own website, and you can easily do it by building a blog, and use your own 3rd party autoresponder service CLICK HERE to capture your visitor’s information. I only say this because this will allow you to be in control of the information the people on your list will receive. You are quickly going to learn that the money that you will earn lies within the list you are going to build! I use Aweber Communications as my autoresponder service.
Unfortunately, if you only use Magnetic Sponsoring it is harder to import your visitors that just opted-in one of the Magnetic Sponsoring web pages into your own autoresponder service. This helps to prevent SPAM.
So, you want to create your own web page with your own web form, then offer Magnetic Sponsoring as your “How To” product or just one of your “How To” products.
Now, you have your “How To” product, your capture page, and an autoresponder to be able to follow-up with your opt-in subscribers. So, what do you do with them?
Duh, you need to call the people that opted in to receive the information you promised them.
Buy following this simple system you will have a targeted group of people opting in to your list. Since you are only targeting other network marketers, you will be able to recruit those people much easier because they came to you by way of your “How To” product.
There is some very important information that I need to share with you.
A Capture Page
You have to make sure the information on your capture page is written in a compelling way. I’m sorry but even if you think you are a great writer you may not be good enough to get people that visit your website to take action and leave their information. Therefore, I recommend a book that you can pick up at a bookstore or online by Dan S. Kennedy called “The Ultimate Sales Letter”. I learned how to write compelling articles by reading this book. I learned the Do’s and Don’t of writing good copy.
Every successful internet marketers has probably read this book. Guaranteed!
There are also a few dynamics that you have to consider when formatting a good capture page. The MLM Traffic Formula details this out very well. Unfortunately, there is too much information for me to go into here but I will do my best with giving you some of the specifics.
Your capture page must have the following:
- Pre-Amble Headline
- Headline
- Subheadline
- Body text
- Web form
Again, all the pieces must be compelling. You only have about 20 seconds to capture a visitor’s attention when they first open your web page. So you have to grab their attention fast.
Please remember the basics of modern day network marketing. You shouldn’t advertise your company’s product or service up front. You will lose people because nobody cares about your company’s product or service. They care about what you can do for them to help their current business. So, you have to be able to market your “How To” product.
Google Adwords (Pay-Per-Click)
One of the quickest and most cost effective methods to market your “How To” product is to create a Google Adwords (Pay-Per-Click) campaign. The beauty of doing this is that you can target a specific group of people. Since your goal is to recruit network marketers, then you should create your campaigns that appeal to network marketers.
Perry Marshall has a book called “The Definitive Guide To Google Adwords” and he goes into great detail how to create and manage a successful Google Adwords campaign. This book is the basic building blocks to internet marketing and recruiting a massive amount of people.
Don’t get caught up on worrying about how much you are going to spend when people click on your ad. You can set all the spending limits yourself. I even started off small, I’m talking a few dollars per day until I was able to continuously build it to a much larger scale. And I am going to tell you, I believe doing a pay-per-click campaign outpaces marketing in any newspaper or magazine because you target the people you want to see your add and you set the spending limit. You pay for the results you are getting. Unfortunately, marketing in a newspaper or magazine is the other way around. You have to pay first.
I can tell you it cost me $75 to run a one-time add in a paper with 3 lines. I didn’t get any calls, or anyone to visit my website. However, after I bombed with that I took another $75 with the same 3 lines of text and ran a Google Adwords campaign and got 28 Leads (opt-in subscribers) and sold 4 books, each making me $20 in affiliate commissions. So, guess what, I actually made $5 when I ran that add.
Just think, if you had a Google Adwords campaign running and you had 50 clicks per day and 25% of those people ( approximately 12 people) opted in to receive your information, then that is 360 people per month.
But get this…that’s 360 network marketers per month, not Uncle Bubba that doesn’t give a damn about what you are doing.
So, in 5 months, that’s 1,800 “Hot” network marketing leads that you can work to build your MLM business to 800 associates. That’s only a 44% closing ratio if you recruited 800 out of the 1,800 and I am usually at least at a 50 closing ratio. And if you can’t call all those people, then get a business partner that will help you do it.
These numbers are very real and highly obtainable. They don’t say you are perfect at all. These numbers say on 25% of your visitors request your information. And out of that 25%, only 44% will join you. Expect better results.
Listen, I only gave you the basics here today. The MLM Traffic Formula will allow you to become fundamentally sound on internet marketing. Guaranteed!
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You should focus on other marketing strategies as well, not just pay-per-click. You should write articles, blogs, and press releases as well that will funnel traffic towards your capture page so you can work those leads and possibly recruit them.
If you are short on cash, the beauty of using Magnetic Sponsoring as your “How To” product to attract network marketers is because it’s all about a funded proposal system. And guess what? Magnetic Sponsoring teaches that system. So, you can offer something with incredible value to network marketers.
Here are the resources you will need…
Magnetic Sponsoring
MLM Traffic Formula
Autoresponder
"Definitive Guide To Google Adwords"
"The Ultimate Sales Letter"
Here is a special tutorial you can use to create a blog:
Please send me an e-mail and let me know if this was helpful: Donald@basicMVP.com
