How To Keep Satisfied Customers by Donald Latimore

I see a lot of network marketers that bring new recruits and new customers into their business all the time but they fail to do the one fundamental thing to keep them. This happens especially with new customers as opposed to new recruits in the network marketing world.

What is it you may be asking?

Well, most network marketers don’t go into a retention mode to keep their customers satisfied. Retention should be a major part of your business model, or else, all the work you did to get the customer was for nothing.

Just think about this…

As a paying customer of a product or service, how would you like to be treated both before and after the sale?
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You want the sales person to show some appreciation towards you. You want the sales person to acknowledge that you chose to spend your money with him/her rather than go to the competition. Right?

So, in the network marketing world you have to remember this as well. What’s unfortunate is that network marketers spend so much time focusing on recruiting that almost no time is spent on customer retention.

As a network marketer there are many ways you can continue to follow-up with your customers to ensure they stay with you and show your appreciation. Here is a small list:

1) Periodically send them out mailers on how to use the product or service
2) Send them cards on special occasions (birthdays, holidays, etc.)
3) Call them once a quarter to see how the product or service is working for them (I love this method because it personalizes each contact)
4) Place them on an autoresponder to continue to get e-mails from you
5) Immediately send them a small gift after they purchased your product or service

One thing that I want you to remember is that the more customers you can retain, the more you will have a chance to achieve the residual income you are looking for.

In this industry people think you have to do something magical to keep customers. But, you don’t. You just have to have a regular system set up to show your customers you care. Customer retention should be addressed just like large fortune 500 companies address it. They know that it takes more money to acquire a new customer than it does to retain and sell to your existing ones.
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And remember, even your new recruits are your customers as well. The more you get your organization to follow-up with your customers, the more customers your organization will retain.